Home | Portfolio detail
Project Detail
Project details
Brand Identity Refresh for a Financial Consulting Firm
The project involved a comprehensive brand identity refresh for a mid-sized financial consulting firm seeking to modernize its image and improve client engagement. The firm had been operating for over a decade with outdated branding that no longer reflected its evolving services or professionalism.
Our task was to revitalize the brand’s visual identity—including the logo, color palette, typography, business collateral, and website UI design—while preserving the trust and credibility the firm had built over the years.
recent project
Our team began with a discovery session to understand the company’s goals, values, and target audience. We conducted a brand audit and competitive analysis to assess market positioning. Based on the findings, we developed a fresh logo that maintained a nod to the original design but incorporated modern elements and a more refined color scheme.
challenge & solutions
One of the main challenges was convincing stakeholders to move away from a logo and design language they had used for years. There was internal resistance to change due to concerns about losing brand recognition.
result & impact
The brand refresh significantly improved the firm’s perception in the market. Within three months of the rebranding launch, website engagement increased by 45%, with a 25% boost in client inquiries.
The updated visual identity also helped the firm secure two new enterprise-level clients who cited the modern and trustworthy design as a factor in their decision-making.
Overall, the project strengthened the firm’s positioning as a forward-thinking and credible financial consultant.