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Project Detail
Project details
Multi-Channel Strategy That Increased Engagement by 70%
The client, an e-commerce brand struggling with stagnant engagement, sought to improve its online presence and customer interactions. The focus was on utilizing several advertising platforms—such as Facebook Ads, Google Ads, Instagram, and email marketing—in a cohesive way to reach a wider audience, increase engagement, and drive measurable results.
The strategy included audience segmentation, tailored creatives per platform, and retargeting funnels.
recent project
The most recent implementation of this strategy was for a mid-sized fashion and accessories brand based in North America. The campaign ran for 3 months and combined paid social, Google Search and Display, email drip campaigns, and influencer outreach.
challenge & solutions
One major challenge was that the brand’s prior efforts were fragmented—each platform operated in isolation, resulting in inconsistent messaging and low engagement. There was also a lack of understanding of audience behavior across channels.
The solution began with a complete audit of all digital touchpoints, followed by the creation of unified customer personas.
result & impact
The integrated strategy led to a 70% increase in overall engagement, with a 45% improvement in click-through rates across all paid channels and a 35% uplift in email open rates. The retargeting campaigns alone contributed to a 28% increase in returning visitors. Not only did this improve customer retention, but it also reduced acquisition costs by 22%.
The project proved how a well-executed multi-channel approach can transform digital presence and directly impact brand performance.